Covid-19 Recession’s Impact On Women Goes Beyond The Lipstick and Kajal Index

Kalyani, K (2020) Covid-19 Recession’s Impact On Women Goes Beyond The Lipstick and Kajal Index. Feminism in India.

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Abstract

Lipstick is one of the highest sold items within cosmetics industry during economic slowdown. This was stated in the research done by Leonard Lauder, during the study of shopping trend he observed during 2000s recession. Recent study of recession due to COVID-19 has however shown a reverse trend in the lipstick consumption pattern. There has been a sharp decline in the purchase of lipsticks. One of the reason stated in this decline is the increased usage of masks globally, that has made lipsticks almost redundant. While discussions around lipstick index lurks, there is yet another report stating that now Kajal index might gain its popularity and nail polish sales may increase due to women’s desire to switch to other cosmetic products during recession.

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Kalyani, K

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