How ‘reaction videos’ shed light on society’s collective consciousness

Srinivas, SV (2023) How ‘reaction videos’ shed light on society’s collective consciousness. The Hindu.

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Abstract

What do the things we do in movie theatres tell us about the kind of society we are? To answer this question, I looked at videos of audiences in cinema halls. Some of them were made and circulated by viewers with limited media production skills while others were posted by reporters and influencers. I focussed on the audiences of three commercially successful films which do not seem to have much in common: The Kashmir Files, RRR, and Pathaan. All three films inspired the production of a flood of videos which draw our attention to how we inhabit the public domain at a time when we are surrounded by multiple screens.

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Newspaper Article

Authors:

Srinivas, SV

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