How ‘reaction videos’ shed light on society’s collective consciousness
Srinivas, SV (2023) How ‘reaction videos’ shed light on society’s collective consciousness. The Hindu.
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Abstract
What do the things we do in movie theatres tell us about the kind of society we are? To answer this question, I looked at videos of audiences in cinema halls. Some of them were made and circulated by viewers with limited media production skills while others were posted by reporters and influencers. I focussed on the audiences of three commercially successful films which do not seem to have much in common: The Kashmir Files, RRR, and Pathaan. All three films inspired the production of a flood of videos which draw our attention to how we inhabit the public domain at a time when we are surrounded by multiple screens.
Item Type: | Newspaper Article | ||
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Authors: | Srinivas, SV | ||
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Uncontrolled Keywords: | Cinema, Culture, Public, | ||
Subjects: | Social sciences > Sociology & anthropology > Culture & institutions > Specific aspects of culture | ||
Divisions: | Azim Premji University > School of Arts and Sciences | ||
Full Text Status: | Restricted | ||
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URI: | http://publications.azimpremjiuniversity.edu.in/id/eprint/5197 | ||
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