'Gaze' and 'Bodies' in popular print: Understanding the changing representation of women in visual culture
Kalyani, K (2020) 'Gaze' and 'Bodies' in popular print: Understanding the changing representation of women in visual culture. Journal Of Media And Communication, 4 (1). pp. 47-63.
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Abstract
. The paper attempts to develop arguments around concepts like ‘Gaze’ and the understanding of ‘bodies’ within popular culture. In its discussion on the ‘male gaze’, it raises pertinent questions of ways in which, with the rise of consumerism, the women’s representation, particularly in the popular media, has become more vulnerable. This paper has tried to problematise the existing notion of popular women’s magazines as ‘best companion for women’, as they are fraught with contradictions of what they claim to be and represent. The paper further explores the changing meanings of representation particularly with the advent of globalisation and the rise of the beauty industry.
Item Type: | Article | ||
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Authors: | Kalyani, K | ||
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Uncontrolled Keywords: | Gender studies, popular culture, visual culture, male-gaze, magazines, globalisation | ||
Subjects: | Social sciences > Social problems & services > Other social problems and services | ||
Divisions: | Azim Premji University > School of Arts and Sciences | ||
Full Text Status: | Restricted | ||
URI: | http://publications.azimpremjiuniversity.edu.in/id/eprint/5184 | ||
Publisher URL: |
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